Writing Listing Descriptions
Writing you listing descriptions is a sort of art form. It takes some research, technique and a certain level of salesmanship. Listings should follow a few guidelines that we have listed below. Each listing will be different based on the needs of the item being listed and your target audience but, for the most part, these guidelines should help you create a listing that sells.
Keep it Clean: Do not clutter your listing up. It is important that the customer can focus on the item being sold and the important benefits and features you are trying to convey. If you clutter the listing with complicated patterns, irritating colors, or complex layouts you will most likely create a listing that people will not read and in turn leave to find a more pleasing listing. Standard colors should apply. Nothing too shocking. Keep the text black on a white background if possible. This is the preferred color combination for websites that are heavy with text and should be utilized when creating your listing.
Photo Formatting: The format of your photo can make a difference if they are far too big or far too small. Try to keep the size just large enough that you can see what the item is as well as the condition of the item but no so large that it encompasses the entire screen or takes forever to load. Keep the number of photos down as much as possible but make sure you have enough to show any details that are needed.
Text Formatting: The text within a listing should be formatted in keeping with the standard set of guidelines for text. You need to remember that it is important for buyers to be able to read and comprehend the info you are putting in the listing. For this to happen you should avoid "special" text formats for paragraphs such as all caps, all bold, massive fonts, all italics, crazy font colors, multiple font colors, centered text, or any other formats that are intended for titles and to bring out bits of text. These are not intended for paragraphs or large portions of text. Keep it formated as if it were in a magazine or newspaper.
Text quality: The text in your listing should be written to the highest standard your ability allows. Do not have typos, misspellings, or inaccurate information. Keep the information organized and relevant to the item being listed. Keep the descriptions short and sweet. Give them the heart of the description not all the extra information that has no bearing on the item as well (package size, date of purchase, etc.). If the information does not promote the benefits or the features it is not needed. Eliminate it and you will have a much more sleek listing.
In short it is good to create a listing that is short, well written, pleasing to the eye, and easily understood. The listing page is your salesperson. It is the face of your company so make it the best face possible.
Monday, January 12, 2009
Friday, January 9, 2009
What is your problem!
Allot of people get into online marketing and immediately call themselves a mentor.
Their goal is to "help" other people or to "solve" problems for others.
Many of these people don't even know the first thing about marketing to really help someone else. Some sell products in an area that they don't are experts in. These people might mean well, but they are really don't bring anything of value to the table.
If marketing was like getting a job - they would have to prove experience or knowledge.
They wouldn't be able to jump right in and manage a department of any size right off the bat - why do 1st time marketers thing they can? Why do mentors teach them to "position" themselves as such?
If marketers want to position themselves as an expert - they should start of in the areas that they know. What knowledge or experience do they have now? If they were to get a job - what field would it be in? Maybe they are currently working? In what field?
I spend 80% of my time online most days. Most of that is spent in the same areas:
Marketing: learning and executing a marketing system
Sports/Football/NFL/New York Giants Football,
Trading/Stocks/Options/Currencies
I have multiple blogs. - Not always consistent as to posting to them everyday.
One is on marketing, but one is about my favorite style of music and another is about my favorite football team. I believe in taking what we spend (waste?) the most time on already and use it to:
1)learn to drive traffic
2)getting consistent traffic
3)monetize that traffic in some way
What are your blogs about? Do they relate to what your good at?
If you didn't make any money at it would you still blog about it?
I come to the realization that we are not in competition with each other for each "prospect" or "friends" that we meet in the social network world. There seems to be allot of online marketers trying to sell to other online marketers.
That is like going to a computer school to learn how to fix computers and while we are there, trying to get the other students to pay to fix their computers....
We should help each other learn the business and they go out and help others - plumbers, doctors, small business to medium sized businesses in our local areas to start and maybe pickup some business online too.
It seems like we are trying to learn the marketing business so we can sell eBooks and a video series to other online marketers. Didn't we learn anything from MLM?
Wasn't that one of the big beefs with MLM? All we did was sign up people in our downline only to sell products to them? We were instructed to "grow the business". We were told that we would never make any money just trying to sell products only. I see a conflict of interest there. The only reason to build a downline was to sell to them. That never sat right with me.
Having said that - there are some benefits to joining a group.
We can share knowledge
Bounce around ideas
Motivate each other
Keep up on the latest trends
As a group, in this 'current' Web 2.0 environment, there are some techniques that a group can do together to help "work the system" - to help each other look good for the search engines.
I think we should stop trying to compete against each other and work together to be better marketers so that we can go forth and help others with their marketing needs.
Their goal is to "help" other people or to "solve" problems for others.
Many of these people don't even know the first thing about marketing to really help someone else. Some sell products in an area that they don't are experts in. These people might mean well, but they are really don't bring anything of value to the table.
If marketing was like getting a job - they would have to prove experience or knowledge.
They wouldn't be able to jump right in and manage a department of any size right off the bat - why do 1st time marketers thing they can? Why do mentors teach them to "position" themselves as such?
If marketers want to position themselves as an expert - they should start of in the areas that they know. What knowledge or experience do they have now? If they were to get a job - what field would it be in? Maybe they are currently working? In what field?
I spend 80% of my time online most days. Most of that is spent in the same areas:
Marketing: learning and executing a marketing system
Sports/Football/NFL/New York Giants Football,
Trading/Stocks/Options/Currencies
I have multiple blogs. - Not always consistent as to posting to them everyday.
One is on marketing, but one is about my favorite style of music and another is about my favorite football team. I believe in taking what we spend (waste?) the most time on already and use it to:
1)learn to drive traffic
2)getting consistent traffic
3)monetize that traffic in some way
What are your blogs about? Do they relate to what your good at?
If you didn't make any money at it would you still blog about it?
I come to the realization that we are not in competition with each other for each "prospect" or "friends" that we meet in the social network world. There seems to be allot of online marketers trying to sell to other online marketers.
That is like going to a computer school to learn how to fix computers and while we are there, trying to get the other students to pay to fix their computers....
We should help each other learn the business and they go out and help others - plumbers, doctors, small business to medium sized businesses in our local areas to start and maybe pickup some business online too.
It seems like we are trying to learn the marketing business so we can sell eBooks and a video series to other online marketers. Didn't we learn anything from MLM?
Wasn't that one of the big beefs with MLM? All we did was sign up people in our downline only to sell products to them? We were instructed to "grow the business". We were told that we would never make any money just trying to sell products only. I see a conflict of interest there. The only reason to build a downline was to sell to them. That never sat right with me.
Having said that - there are some benefits to joining a group.
We can share knowledge
Bounce around ideas
Motivate each other
Keep up on the latest trends
As a group, in this 'current' Web 2.0 environment, there are some techniques that a group can do together to help "work the system" - to help each other look good for the search engines.
I think we should stop trying to compete against each other and work together to be better marketers so that we can go forth and help others with their marketing needs.
Thursday, January 1, 2009
How Not to use Facebook...
I get real tired of people who only post their business opportunity.
They don't comment anything worthwhile or on any kind of personal level.
We all have some sort of busines (online, mlm, brick-n-morter) to promote, but there is a classy way to do it and a spammy way to do it.
As in life, so too with Social Networks - It truly does go around.
We can make our (facebook) world anyway we want it.
When we see friends that only spam - and never converse - De-friend them. Kick them out into the cold. They show no social-redeeming value. When we see someone of value, we should add them as a friend, check out their links in their profile, subscribe +/or add to their youtube, myspace, and twitter.
Don't stop at subscribing:
Comment on their facebook wall.
Edify them by posting something positive to a another friend's wall.
Bookmark them! Ping their site.
Subscribe to their RSS feed.
These are all forms of Social Networking currency. You don't have to join everyone's business oportunity or buy their product. By doing some or all of these things - you can put a form of money in their pocket.
We should all strive to do that for each other - that's what real friends do for each other.
If we raise up the good people in our Networks and push down the spammy ones, the cream WILL rise to the top for those who truly "get" the social networking thing.
Pat Frazier
My Online Marketing blog
My Youtube Videos
My Business Opportunity
They don't comment anything worthwhile or on any kind of personal level.
We all have some sort of busines (online, mlm, brick-n-morter) to promote, but there is a classy way to do it and a spammy way to do it.
As in life, so too with Social Networks - It truly does go around.
We can make our (facebook) world anyway we want it.
When we see friends that only spam - and never converse - De-friend them. Kick them out into the cold. They show no social-redeeming value. When we see someone of value, we should add them as a friend, check out their links in their profile, subscribe +/or add to their youtube, myspace, and twitter.
Don't stop at subscribing:
Comment on their facebook wall.
Edify them by posting something positive to a another friend's wall.
Bookmark them! Ping their site.
Subscribe to their RSS feed.
These are all forms of Social Networking currency. You don't have to join everyone's business oportunity or buy their product. By doing some or all of these things - you can put a form of money in their pocket.
We should all strive to do that for each other - that's what real friends do for each other.
If we raise up the good people in our Networks and push down the spammy ones, the cream WILL rise to the top for those who truly "get" the social networking thing.
Pat Frazier
My Online Marketing blog
My Youtube Videos
My Business Opportunity
How I do research in Youtube
As part of my keyword research, I like to check out youtube videos and channels to see how others are doing and how they are using YouTube in their marketing.
Startout by doing a keyword search in Youtube.
Click on advanced options
- Change "Sort Results By" to by view count
- Change uploaded to this month and hit search
You now have a highly targeted list of videos for the keyword or keyword phrase
The next step is to compare the views that the top 5 or 10 are getting. If they are not up in the thousands, you either have a great niche you can corner or one that is not worth your time. Check other search engines to decide.
Start at the top and look at the top 5 or so videos to see the following:
How good is the video?
Click on the more info link to see how they approached the profile section. Some people stuff that section with tons of keywords or description text, others keep it simple. Not sure how much weight this holds. I think it is weighted lower.
Look at the tags.
Scroll down to the comments area - do they have alot of coments?
How about video coments?
How many views?
How is it rated?
Click on Statistics and Data
compare the views with when the video was posted
Has it been favored?
Does it have any Honors?
Does it have any sites linking to it.
This is my favorite section. It gives me other video sites to use in posting my video. It may point to other blog sites to use.
It may point to a person blog that the video producer is using.
I like to check out all of the links to see how they are using their youtube vidoe.
I think Youtube ranks higher when you spread their video around.
Watch this video and please subscribe to my Youtube Channel and post a reply to this blog.
or you can click on the link: How I do research in Youtube
Again, Watch this video and please subscribe to my Youtube Channel and post a reply to this blog.
Thanks
Pat Frazier
Startout by doing a keyword search in Youtube.
Click on advanced options
- Change "Sort Results By" to by view count
- Change uploaded to this month and hit search
You now have a highly targeted list of videos for the keyword or keyword phrase
The next step is to compare the views that the top 5 or 10 are getting. If they are not up in the thousands, you either have a great niche you can corner or one that is not worth your time. Check other search engines to decide.
Start at the top and look at the top 5 or so videos to see the following:
How good is the video?
Click on the more info link to see how they approached the profile section. Some people stuff that section with tons of keywords or description text, others keep it simple. Not sure how much weight this holds. I think it is weighted lower.
Look at the tags.
Scroll down to the comments area - do they have alot of coments?
How about video coments?
How many views?
How is it rated?
Click on Statistics and Data
compare the views with when the video was posted
Has it been favored?
Does it have any Honors?
Does it have any sites linking to it.
This is my favorite section. It gives me other video sites to use in posting my video. It may point to other blog sites to use.
It may point to a person blog that the video producer is using.
I like to check out all of the links to see how they are using their youtube vidoe.
I think Youtube ranks higher when you spread their video around.
Watch this video and please subscribe to my Youtube Channel and post a reply to this blog.
or you can click on the link: How I do research in Youtube
Again, Watch this video and please subscribe to my Youtube Channel and post a reply to this blog.
Thanks
Pat Frazier
Friday, December 26, 2008
Are you in my 5?
The current Alexa top 5 websites are
1 Yahoo
2 Google
3 You Tube
4 Windows Live
5 Facebook
Are you utilizing these sites? How?
Here are my sites:
Yahoo:
I use my.yahoo.com to recieve rss feeds from my blogs
Google:
I use google for my blogs, some adsense, have used adwords in the past, may get back to it as my ranking for certain keywords increase, just started to use google share thru my google reader
You Tube:
I have started to create various videos,
currently working on getting better at channel and video profile & tag keyword optimization,
also looking into the benefits of creating playlists as a way of drawing traffic
Windows Live:
Haven't used yet
Facebook:
I am now on Facebook and try to be as active as I am.
Alot of my blog ideas come from my interactions with my Facebook friends.
My profile points to one of my business opportunities as well as backlinks to Youtube, myspace and my blogs.
1 Yahoo
2 Google
3 You Tube
4 Windows Live
5 Facebook
Are you utilizing these sites? How?
Here are my sites:
Yahoo:
I use my.yahoo.com to recieve rss feeds from my blogs
Google:
I use google for my blogs, some adsense, have used adwords in the past, may get back to it as my ranking for certain keywords increase, just started to use google share thru my google reader
You Tube:
I have started to create various videos,
currently working on getting better at channel and video profile & tag keyword optimization,
also looking into the benefits of creating playlists as a way of drawing traffic
Windows Live:
Haven't used yet
Facebook:
I am now on Facebook and try to be as active as I am.
Alot of my blog ideas come from my interactions with my Facebook friends.
My profile points to one of my business opportunities as well as backlinks to Youtube, myspace and my blogs.
Thursday, December 25, 2008
Add more friends or develope the relationship of the friends we already have?
What is the balance we should have between adding friends and developing the relationship?
I am trying to stick to a rule of only adding friends thru a mutual friend, and only if we have a strong relationship that friend. If we want to use a mutual friend to add a new friend - they should know us by name. Conversely, we should be faily aquainted with them, their websites, blogs, videos, etc as if we are family members or co-workers, or friends from the gym, etc
I had a friend that I had not built up a relationship yet and recieved an email to join her business opportunity. I'm thinking, who is this person? I did have the person as a friend, so I looked at her info (profile), This person did not contribute to too many walls and her profile is mostly about her great opportunity. I dropped her from my friends list. Maybe if we had an aquaintance list, she could have stayed there. I guess "friends" means too much too me to just have anyone.
Another example was a friends request by someone who (at least) put in a message - that much I liked, but the message was all about his great opportunity. We didn't even have any mutual friends!! rejected!
I think I will go slowly on the adding friends part and work harder at building a relationship with the friends I have. I believe I need to "earn" the right to make friends with their friends.
I've been spending time on youtube learning from others. I am thinking of creating a blog +/or website devoted to the people I am learning from - maybe not their sales pages, but rather, their videos. This will let others see the path I am on in my learning as well as "edify" (I think Eric Green invented that word - just kidding Eric) those that have given me soo much.
Here's another benefit to me - I can create traffic, more content ideas, search engine ranking, and find ways to use and someday own or at least rank high for certain keywords.
I am trying to stick to a rule of only adding friends thru a mutual friend, and only if we have a strong relationship that friend. If we want to use a mutual friend to add a new friend - they should know us by name. Conversely, we should be faily aquainted with them, their websites, blogs, videos, etc as if we are family members or co-workers, or friends from the gym, etc
I had a friend that I had not built up a relationship yet and recieved an email to join her business opportunity. I'm thinking, who is this person? I did have the person as a friend, so I looked at her info (profile), This person did not contribute to too many walls and her profile is mostly about her great opportunity. I dropped her from my friends list. Maybe if we had an aquaintance list, she could have stayed there. I guess "friends" means too much too me to just have anyone.
Another example was a friends request by someone who (at least) put in a message - that much I liked, but the message was all about his great opportunity. We didn't even have any mutual friends!! rejected!
I think I will go slowly on the adding friends part and work harder at building a relationship with the friends I have. I believe I need to "earn" the right to make friends with their friends.
I've been spending time on youtube learning from others. I am thinking of creating a blog +/or website devoted to the people I am learning from - maybe not their sales pages, but rather, their videos. This will let others see the path I am on in my learning as well as "edify" (I think Eric Green invented that word - just kidding Eric) those that have given me soo much.
Here's another benefit to me - I can create traffic, more content ideas, search engine ranking, and find ways to use and someday own or at least rank high for certain keywords.
Tuesday, December 23, 2008
3rd video is now up on youtube
Imperfect Action - Giovanna Garcia talkes about it all the time.
It's about getting over yourself and getting things done.
Mine was - content? How am I going to come up with new content?
Video? I can't do videos - don't have the equipment, special lighting, don't know what to say...etc
Facebook? Ok, I have friends, now what.....
If you are new to this stuff or stuck in the mud of late here's what you do:
Step 1 (account setup)
Sign up for these free accounts: facebook, blogger or wordpress, youtube
Step 2 (video)
Look up one of your facebook friends or do a keyword search for a topic.
watch a video and take some notes
then do a reply or comment to that video within youtube
You can do this by clicking on account in youtube and then upload
It will let you record a video right there.
After you get done making the video, go back to that video you just watched, click "post a video response"
then choose the link "choose a video"
You will see a drop down box with your video(s) in it.
Select the video reply you just made and then
click respond with this video
Step 3 (blog)
Go into your Blogger or Wordpress account and write about what you just did.
You can even put the video link in your blog.
Tell your reader
Why you created the video. (get some experience creating videos)
What you hoped to accomplish by doing the video. (Get over your fear or procrastinations)
What you want the the reader/video watcher to do (click on a link)
Step 4 (facebook)
Go into Facebook and tell all your friends to please go check your video and blog.
You can even cut and paste your blog into the notes section of facebook.
You can put your links to your blog and videos into your facebook profile.
If you have any technical issues taking these steps - leave me a message on my wall in Facebook and I will get you the answer - probably by video.
Today, I created my 3rd video. This one was not a comment on another video.
It was the video on this blog go check it out:
http://www.youtube.com/watch?v=OpEUIJKC_mI
It's about getting over yourself and getting things done.
Mine was - content? How am I going to come up with new content?
Video? I can't do videos - don't have the equipment, special lighting, don't know what to say...etc
Facebook? Ok, I have friends, now what.....
If you are new to this stuff or stuck in the mud of late here's what you do:
Step 1 (account setup)
Sign up for these free accounts: facebook, blogger or wordpress, youtube
Step 2 (video)
Look up one of your facebook friends or do a keyword search for a topic.
watch a video and take some notes
then do a reply or comment to that video within youtube
You can do this by clicking on account in youtube and then upload
It will let you record a video right there.
After you get done making the video, go back to that video you just watched, click "post a video response"
then choose the link "choose a video"
You will see a drop down box with your video(s) in it.
Select the video reply you just made and then
click respond with this video
Step 3 (blog)
Go into your Blogger or Wordpress account and write about what you just did.
You can even put the video link in your blog.
Tell your reader
Why you created the video. (get some experience creating videos)
What you hoped to accomplish by doing the video. (Get over your fear or procrastinations)
What you want the the reader/video watcher to do (click on a link)
Step 4 (facebook)
Go into Facebook and tell all your friends to please go check your video and blog.
You can even cut and paste your blog into the notes section of facebook.
You can put your links to your blog and videos into your facebook profile.
If you have any technical issues taking these steps - leave me a message on my wall in Facebook and I will get you the answer - probably by video.
Today, I created my 3rd video. This one was not a comment on another video.
It was the video on this blog go check it out:
http://www.youtube.com/watch?v=OpEUIJKC_mI
Monday, December 22, 2008
Eric Green review
I finally did my 2nd video.
It was a reply to Eric Green's video on Edification.
I think that doing video comments are a great way to get experience in making video's.
To see my (imperfect action), go to youtube and search for rockscene2 in the channels or click on this link:
http://www.youtube.com/watch?v=8pN1We3nbjc
While you are there, subscribe to my channel.
I am adding a page to my website to give reviews and take some quick notes on some of the videos/pdf's/audios I listen to. This is a great way to monitize the time we spend surfing the net. Take some notes, give your opinion, get used to creating content.
This will also help you get traffic from the search engines.
point links to your blogs, youtube channel and your social networks like facebook.
It was a reply to Eric Green's video on Edification.
I think that doing video comments are a great way to get experience in making video's.
To see my (imperfect action), go to youtube and search for rockscene2 in the channels or click on this link:
http://www.youtube.com/watch?v=8pN1We3nbjc
While you are there, subscribe to my channel.
I am adding a page to my website to give reviews and take some quick notes on some of the videos/pdf's/audios I listen to. This is a great way to monitize the time we spend surfing the net. Take some notes, give your opinion, get used to creating content.
This will also help you get traffic from the search engines.
point links to your blogs, youtube channel and your social networks like facebook.
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