Allot of people get into online marketing and immediately call themselves a mentor.
Their goal is to "help" other people or to "solve" problems for others.
Many of these people don't even know the first thing about marketing to really help someone else. Some sell products in an area that they don't are experts in. These people might mean well, but they are really don't bring anything of value to the table.
If marketing was like getting a job - they would have to prove experience or knowledge.
They wouldn't be able to jump right in and manage a department of any size right off the bat - why do 1st time marketers thing they can? Why do mentors teach them to "position" themselves as such?
If marketers want to position themselves as an expert - they should start of in the areas that they know. What knowledge or experience do they have now? If they were to get a job - what field would it be in? Maybe they are currently working? In what field?
I spend 80% of my time online most days. Most of that is spent in the same areas:
Marketing: learning and executing a marketing system
Sports/Football/NFL/New York Giants Football,
Trading/Stocks/Options/Currencies
I have multiple blogs. - Not always consistent as to posting to them everyday.
One is on marketing, but one is about my favorite style of music and another is about my favorite football team. I believe in taking what we spend (waste?) the most time on already and use it to:
1)learn to drive traffic
2)getting consistent traffic
3)monetize that traffic in some way
What are your blogs about? Do they relate to what your good at?
If you didn't make any money at it would you still blog about it?
I come to the realization that we are not in competition with each other for each "prospect" or "friends" that we meet in the social network world. There seems to be allot of online marketers trying to sell to other online marketers.
That is like going to a computer school to learn how to fix computers and while we are there, trying to get the other students to pay to fix their computers....
We should help each other learn the business and they go out and help others - plumbers, doctors, small business to medium sized businesses in our local areas to start and maybe pickup some business online too.
It seems like we are trying to learn the marketing business so we can sell eBooks and a video series to other online marketers. Didn't we learn anything from MLM?
Wasn't that one of the big beefs with MLM? All we did was sign up people in our downline only to sell products to them? We were instructed to "grow the business". We were told that we would never make any money just trying to sell products only. I see a conflict of interest there. The only reason to build a downline was to sell to them. That never sat right with me.
Having said that - there are some benefits to joining a group.
We can share knowledge
Bounce around ideas
Motivate each other
Keep up on the latest trends
As a group, in this 'current' Web 2.0 environment, there are some techniques that a group can do together to help "work the system" - to help each other look good for the search engines.
I think we should stop trying to compete against each other and work together to be better marketers so that we can go forth and help others with their marketing needs.
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