How Art Buying is related to writing articles and Online Marketing

How Art Buying is related to writing articles and Online Marketing

On a flight back from Chicago, I was taking a break from my library book "Buzz Marketing for Dummies

with Blogs" by Susannah Gardner.

I decided to read an article in the American way magazine called:
"Art Buying 101 by Tracy Stanton.

I found some interesting correlations between art buying and online marketing.

"This investing game has it's own rules and procedures and its not for the dilettante because following

the rules takes allot of work."

In the marketing game you need to have a plan with procedures that you stick to on a daily, weekly, and

monthly basis. If you are not working on your marketing on a regular basis, you won't generate traffic

and without the traffic = no sales.

Jay Levingston has 2 rules:
1) Design your plan
2) Stick to your plan

Rule # 1
“Too many people buy too fast,” San Francisco art consultant and appraiser Alan Bamberger says. “The

more you see, the better your eye gets".

Too many marketers join every program online without getting good at marketing any 1 thing. They

should learn to be an expert at one type of program by doing that, you'll be able to narrow your

expertise to a niche that has much less competition and gives you the best chances of being the expert

in that niche

Rule # 2
"Once you narrow your focus shift into fact finding mode"

Find out who the guru's are - who are the best marketers, the best guru's, who are the trainers whose

sites, articles & blogs do you see everywhere.
Do more research on them online -
Who what else are they doing who do they hang out with?
Who did they learn from?
Who follows them?
What are they known for market?
What tools do they use?
Who or what were their influences?
Who do they quote in their article - how do they do that?
How often?
Learn how they setup or structure their articles, webpages, email series.

Rule # 3
"Buy the best you can afford"

Once you've done your research, do some testing.
Decide which tactics work the best for you, your budget and your available time.
Then market, market, market but keep tracking and adjust your tactics as needed.

Rule # 4
Trust your (well educated) instincts


Rule #5
"Buy only what you love"
(i.e.: Find your Niche) Write about what you know, your experiences, what you love to do, etc.

Rule #6
"Think long-term"

Don't expect instant results, be in it for the long haul
don't keep changing tactics without giving them time to work out

Here is a tip for all you article and blog writers - look for article ideas everywhere - I found mine a

plane!

When reading an article that you plan on using as the basis of your article - do some research to see if it

was part of a bigger article or book or part of a series of articles on the subject the author has written.

This is an article on how Art buying and Article Marketing are similar.
This article has some simple rules that apply to art buying as well as Online Marketing and Article

Writing. You can also compare this article to the referenced article to get some ideas on how you can

get ideas from other online and offline articles you read. You can find something in a different

niche/topic that could be adapted for your niche.

Art Buying 101
http://www.americanwaymag.com/tabid/2855/tabidext/4060/default.aspx
Tracy Staton is a contributing editor to American Way.


Patrick Frazier
http://myez20dollars.info/